Optimizing Website Speed with Google’s Page Speed Service

Google is at it again, and this time it is trying to optimize the web by helping websites load faster!

Originally a browser extension, Page Speed is now a full-fledged online service that is invite-only for now. Basically those lucky few web developers who happen to get the invite from Google will have the chance to see for themselves how Google’s Page Speed could improve their load times by up to 60% (or at least, that’s what is being claimed by Google).

If you’re wondering exactly what this particular new service from Google could do for you, it is worth knowing that it is basically a two-part service that consists of:

  • A website code optimization tool, and
  • A Content Distribution Network (CDN).

Basically the idea is that any website that is on Google’s Page Speed service will be uploaded onto its servers and immediately optimized according to web performance best practices.

This includes things like compressing images, caching, minifying JavaScript, gzipping, and so on.

Considering most web developers who are keen on performance would already have done all of these things however, Google’s Page Speed service goes a step further and serves up your website from its own servers – rather than yours!

The advantage to this is simple: Being the absolutely gigantic web company that Google is, it has an extensive network of servers that span the globe – which is what its Content Distribution Network is all about.

By having your website cached and being served up from Google’s servers as opposed to your own, you can basically rest assured that it is going to load a whole lot faster for a whole load of people!

All that you need to do on your part is point your DNS to Google’s servers.

Although some people seem to feel that this is Google’s way of venturing into the web hosting industry – it really isn’t. Even though your website will be cached on Google’s servers you’ll still need it on your own server too and will update it there.

In fact, the truth is that this area of Google’s Page Speed service really shares a lot more in common with other Content Distribution Networks such as Amazon’s CloudFront.

And despite the fact that right now it is free to all invitees, the fact of the matter is that it isn’t likely to stay that way for long. Google has already announced that when it eventually opens its doors to the general public it is going to be a charged service – it just hasn’t said exactly how much those charges will be.

For now, there’s no reason why you shouldn’t try it out – and even if you don’t have an invite you can request access and see if you get one!